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The State of New Jersey’s Division of Gaming Enforcement recently released a detailed study of online gambling consumer habits.
Some of the information contained reaffirmed long held beliefs about the habits of online gamblers, but other statistics may come as a surprise.
A total of 378,103 players initially signed up for accounts at NJ gambling websites. However, only 28 percent of the account creators actually played any game.
This was most likely due to only a small portion of the player’s accounts having been created by individuals living within the United States. The majority of the non-player accounts were created by individuals living in other countries.
So who is gambling online in New Jersey?
Sixty-nine percent of the accounts created were men, 27 percent were women, and 4 percent had no gender information.
Those statistics don’t come as a surprise to anyone who has spent a considerable amount of time around the gambling industry, but when it comes to the “top 10 percent” of gamblers, you may notice something unexpected.
Of the top 10 percent, 53.39 percent were female. This shows that while fewer women gamble online, the ones that do actually do so at a significantly higher rate than their male counterparts.
Another unexpected result of this study was that the top 10 percent of gamblers didn’t gamble at higher stakes than other online gambling consumers – they simply gambled at a much more frequent rate.
When are people gambling online?
The majority of online casino bets were placed between the hours of 3 p.m. and 12 a.m. The number increases as the hours progress, with 9 p.m. until midnight containing 21.45 percent of all wagers placed.
The largest wagers, interestingly enough, were most often placed between the hours of 9 a.m. and noon.
Who uses responsible gaming features?
The vast majority of people across all gaming types (casino, poker, and tournament) did not use responsible gaming features. In fact, only about 14 percent of gamblers used the feature at least once. Of those 14 percent, the majority of players using the features fell into the 25 to 34 year age group.
It’s also interesting to note that although RG gamblers oftentimes placed smaller wagers than non-RG gamblers, the number of wages placed by RG gamblers was much higher.
By far the most popular RG feature was self-exclusion from online gambling, which came in at 58.49 percent of total usage.
The typical NJ online gambler
The average New Jersey online gambler tends to be younger than their land-based peers; they tend to be male, outnumbering females by 3:1, and they usually fall into the 25 to 44 age group.
Younger as well as older gamblers are underrepresented, with older gamblers playing vastly less online than they do at brick and mortar casinos.
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